Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients.
A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future.
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.
|Strategic Alignment - Product Innovation from the Top Down||• Aligning Product Innovation with Business Strategy
• Why do businesses need to innovate?
• Innovation is About Adding Value for Customers & Users
|Introduction to Design Thinking||• Introduction to Design Thinking
• The Design Thinking Process
• History of Design Thinking
• Relation of Design Thinking to Agile Project Management
|Empathy: Understanding the User Experience||• Step 1: Develop a Deep Understanding of the Challenge
• Conduct research to develop an understanding of your users
• Interviews and Job-Shadowing
• Focus Groups and Questionnaires
• Create user personas
• Search for their motivations and frustrations
• Truly empathize with your users and their perspectives
|Define: Developing Your Point of View||• Step 2: Clearly Articulate the Problem you Want to Solve
• Combine all your research and observe where your users’ problems exist.
• Pinpoint your users’ needs, and highlight opportunities for innovation.
• Use data gathered in the empathy phase to obtain insights.
• Organize your observations and draw comparisons and identify patterns among your users’ experiences.
• Identify unmet user needs and common pain points
|Ideate: Generating Radical Design Alternatives||• Step 3: Brainstorm Potential Solutions, Select and Develop your Solution
• Brainstorm a wide range of creative ideas that address the unmet user needs identified in the define phase.
• Sketch ideas using drawing tools and modelling techniques.
• Mixing and remix, building on ideas.
• Select and develop.
|Prototype: Converting Ideas to Physical Form||Step 4: Design a Prototype or series of prototypes to test all or part of your Solution
• Build physical prototypes for a subset of your ideas.
• Identify which ideas work, and which do not.
• Measure the impact vs. feasibility of your ideas through feedback on your prototypes.
• Modify prototype based on feedback, then prototype it again in quick and dirty code.
• Share it with another focus group for further feedback.
|Test: Getting Feedback on Proposed Designs||• Step 5: Engage in a Continuous Short-Cycle Innovation Process to Refine your Design
• Focus group with original users for feedback.
• Analyze against users’ needs.
• Demo prototype in front of real customers.
• Continue testing and improving.
|Implement: Put the Vision into Effect||• Step 6: Build the Release Version of the Product for Testing and Production
• Put the product into production.
• Measure adoption and performance.
• Compare results against business case expectations.
|Present for Feedback & Buy-In||• Share Your Story
• Craft a human story to inspire others toward action
• Educate and manage transition.
• Reinforce and support.
By completing this workshop, participants will be able to:
An Innova Solutions consultant is ready to discuss your needs and make recommendations.
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