Design Thinking Workshop

​Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients.


A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future.

Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.

 

 

Core Concepts

Strategic Alignment - Product Innovation from the Top Down• Aligning Product Innovation with Business Strategy
• Why do businesses need to innovate?
• Innovation is About Adding Value for Customers & Users
Introduction to Design Thinking• Introduction to Design Thinking
• The Design Thinking Process
• History of Design Thinking
• Relation of Design Thinking to Agile Project Management
Empathy: Understanding the User Experience• Step 1: Develop a Deep Understanding of the Challenge
• Conduct research to develop an understanding of your users
• Interviews and Job-Shadowing
• Focus Groups and Questionnaires
• Create user personas
• Search for their motivations and frustrations
• Truly empathize with your users and their perspectives
Define: Developing Your Point of View• Step 2: Clearly Articulate the Problem you Want to Solve
• Combine all your research and observe where your users’ problems exist.
• Pinpoint your users’ needs, and highlight opportunities for innovation.
• Use data gathered in the empathy phase to obtain insights.
• Organize your observations and draw comparisons and identify patterns among your users’ experiences.
• Identify unmet user needs and common pain points
Ideate: Generating Radical Design Alternatives• Step 3: Brainstorm Potential Solutions, Select and Develop your Solution
• Brainstorm a wide range of creative ideas that address the unmet user needs identified in the define phase.
• Sketch ideas using drawing tools and modelling techniques.
• Mixing and remix, building on ideas.
• Select and develop.

Prototype: Converting Ideas to Physical FormStep 4: Design a Prototype or series of prototypes to test all or part of your Solution
• Build physical prototypes for a subset of your ideas.
• Identify which ideas work, and which do not.
• Measure the impact vs. feasibility of your ideas through feedback on your prototypes.
• Modify prototype based on feedback, then prototype it again in quick and dirty code.
• Share it with another focus group for further feedback.
Test: Getting Feedback on Proposed Designs• Step 5: Engage in a Continuous Short-Cycle Innovation Process to Refine your Design
• Focus group with original users for feedback.
• Analyze against users’ needs.
• Demo prototype in front of real customers.
• Continue testing and improving.
Implement: Put the Vision into Effect• Step 6: Build the Release Version of the Product for Testing and Production
• Put the product into production.
• Measure adoption and performance.
• Compare results against business case expectations.
Present for Feedback & Buy-In• Share Your Story
• Craft a human story to inspire others toward action
• Educate and manage transition.
• Reinforce and support.

Real Business Results

By completing this workshop, participants will be able to:

  • Apply a structured approach to creating new solutions to difficult problems.
  • Find desirable solutions for customer needs.
  • Use evidence, data and feedback loops to pre-test ideas before making major investments.
  • Obtain better understanding about users and their needs.
  • Work collaboratively to deliver true satisfaction to

Contact us for a free consultation today

An Innova Solutions consultant is ready to discuss your needs and make recommendations.

This post is also available in: Japanese